Project Objective

Tyco Electronics required a re-design and development of their current online portal.

What we did

The portal is mainly used for training, therefore we had to make sure it delivered an easy step-by-step navigational process while presenting the content through bespoke built information architecture. In order to proceed with the project, we analyzed the content to provide us with a purpose for every page. This commanded the template design for every webpage.

We also had to consider the Tyco Electronics brand and incorporate this into the initial look and feel. After looking through the current website and various literature we identified their brand values / features and defined how to present this in the most effective way.

Project Objective

To help Argos enter the competitive price comparison market by creating Argos Compare – a place where customers can search and compare money, insurance, energy products and more. To make it a success, we had to focus on value and make sure it reflected the Argos core brand values.

What we did

Argos is synonymous with choice, value and convenience. So when we were creating a proposition and market positioning for their new price comparison website – we didn’t need to rely on opera singers, meerkats and other gimmicks. Low prices were paramount to the success of ArgosCompare and we made this our core focus for the new website in an effort to convert more browsers into avid shoppers. 

After the initial website template design, we have to make sure that we presented the vast array of products and services in a digestible and accessible format. So we devised a number of website customer journey scenarios and researched the target customer in order to produce an easy-to-use website that converts.

The finished website is both informative and aesthetically pleasing, with clear navigational features to aid website usability. Since the launch, Argoscompare.co.uk has become a serious contender in the online comparison sector, giving customers greater choice and quick, competitive money-saving quotes.

Project objective

Argos needed a successful digital marketing strategy to increase online sales of their pet insurance and generate a significant return on investment. After usability testing and analysis of their website, we discovered that hidden costs and a complicated checkout process were the main reasons why the website failed to convert.

What we did

Pet Insurance is one of Argos’ most successful financial services products. 1 in 3 online shoppers that receive a quote take out the insurance – the problem was getting them to apply for a quote.

The first step was to ensure the website was effectively converting visitors. The simple fix was to rationalise the quote process and be up front with costs. A new website design template was developed with a simplified checkout process and up-front costs, which focused on converting website traffic to sales.

Online creative was then rolled out using flash banner advertising, MPUs, skyscrapers and leaderboards using behavioral targeting to drive more traffic to the improved site. A contact plan including personalised emails for quotes, policies and non-take-ups was developed and the creative style was also carried across all offline communications, including Argos catalogue pages.