Working hard online, bottom line
From simple online banners to rich media skyscrapers and MPUs, here’s how we can help get your products and services noticed amongst the online advertising noise – and make them responsive.
Generated online traffic through engaging flash banners
See how we delivered the results
Results
Generated high traffic volumes
Maintained repeat traffic throughout the season
Our Strategy included:
- Online banner advertising
- Landing pages, pop ups & skyscrapers
- Copywriting and creative design
- Flash design & build
Project objective
To get people excited about the about Score Selector and visit CB online every week throughout the season.
What we did
Off the back of launching Clydesdale Bank’s SPL sponsorship, the bank asked us to promote Score Selector to kick-off the NEW 08/09 football season. The challenge was to create a positive connection with fans and customers alike.
So we used it as a great opportunity for Clydesdale Bank to show its support for Scotland’s national game on a major stage. Score Selector is a high profile competition, previously run by the BBC. And we already knew how passionate Scottish fans were about their teams. So we set them a challenge – ‘Think you know SPL? Prove it…’
By creating a series of teaser pop ups and skyscrapers, we could encourage Scottish football fans to go to cbfootball.co.uk and set up mini-leagues between friends, family and work colleagues. Each week they could then get more involved in the SPL football games and predict the scores to be in with a chance to win £5,000. And at the end of the season those with the most points win a top prize of £10,000. This offer was also promoted in both local press and radio.
Online banner campaign delivers 17% uplift in revenue
See how we delivered the results
Results
17% revenue uplift
100 trades per month executed
Our Strategy included:
- Online banner advertising
- Copywriting and creative design
- Flash design & build
- Email marketing
- SMS marketing
Project objective
To achieve an increase in account openings and UK & INTL equity dealing
What we did
Halifax Share Dealing asked us to create an online advertising campaign to promote a trading incentive on the run up to Christmas. Essentially, they wanted to reward loyal CFD customers and give them a special pre-Christmas bonus. All they had to do was place a certain number of trades (which they would probably make anyway) and they would get their commission back. These online advertisements also had to appeal to new customers who were trading regularly elsewhere.
The challenge was to present the offer, which was quite complicated, in a compelling and snappy way. So with a very simple festive wrapper, we set to work on the copy. Making sure the trading requirements were extremely clear, without losing the strength of the proposition. We also made sure our message didn’t appear flippant in the economic climate.
The online campaign managed to communicate the complex product, in a warm festive way – and be compliant. What’s more, it put Halifax Share Dealing front of mind at one of the busiest times of the year and gave their most valuable customers a great reason to trade more.
'I'm a Celeb' sponsorship delivers online value & awareness
See how we delivered the results
Results
Drove significant online traffic
Our Strategy included:
- Online banner advertising
- Proposition development
- Concept development
- Copywriting and creative design
- Flash design & build
- Wider integrated campaign activity
Project objective
To create a series of tactical banner advertisements that will inspire fans of ‘I’m a Celebrity, get me out of here’ to shop at Iceland and ‘Party like a Celeb’.
What we did
Iceland have sponsored ‘I’m a Celebrity get me out of here’ for over 3 years and wanted The Black Hole to link this association with their range of great value party range. So after using the ‘Party like a Celeb’ strapline on offline activity, it made sense to link this through online.
The challenge we faced was keeping the association with ‘I’m a Celebrity’ and being mindful that our banner advertisements would appear on websites other than the ‘I’m a Celebrity Homepage. So they needed to work across the ITV.com site and ITV properties like Friends Reunited.
By linking these banner adverts through to a page on the Iceland website, we could then have full control. It also meant we could use the banner space intelligently to create teaser questions – these could then be written and designed to be more specific to each space for maximum impact.
