Project
Strategic repositioning, branding and proposition development
Inspired thinking
More people than ever are exploring all the beautiful places this country has to offer. So let's position the Club as an organisation whose aim is to help people share the great outdoors!
What we did
- Generated a compelling proposition
- Developed a strong visual identity with wider appeal
- Produced a comprehensive brand book for internal roll out.
Results
It's still early days for the Club's new look, however in the first few months it increased new membership by 12% year on year.
