Project
Brand and proposition development
Inspired thinking
How do we get more people to choose different types of Crystal Holidays, more often? Let's tap into the fact that people now want more from their holidays.
What we did
- Implemented brand workshops with key stakeholders
- Evolved Crystal from being a tour operator to being an experience provider
- Successfully integrated campaigns to reinforce the re-brand.
Results
As they experience the same brand values wherever and whenever they go, more customers are now travelling with Crystal at different times of the year.
