Project
Database marketing and planning
Inspired thinking
What if we dealt with this from a customer perspective rather than a communication perspective? What return do we get from each customer?
What we did
- Segmented the database to give the best returns
- Produced more frequent communications, to more people, for the same budget
- Strengthened the client's position as the market leading brand
Results
A significant increase in the return on marketing investment, helping to keep English Country Cottages ahead of its market.
