Project
Customer retention
Inspired thinking
How can Eurocamp create stronger customer loyalty and reinforce their brand values at the same time, yet cross sell new destinations to different customer segments? By producing bespoke magazines for those segments!
What we did
- Produced a new magazine with a strong proposition, ensuring consistency with other communications
- Took a direct marketing approach to customer magazines, using targeted content
- Drove a return on investment of 6:1.
Results
The very first issue alone generated £6 for every £1 spent on the project. Subsequent issues have even produced a better return on investment than regular tactical offer-led direct mail.
