Project
Long Term Savings and Investments literature review
Inspired thinking
What do these brochures actually do? How can we make them more effective? Let's ask the people at the sharp end!
What we did
- Questioned 250 Personal Financial Advisors to assess requirements
- Concepted, designed and wrote 18 savings brochures in just 12 weeks
- Worked hand-in-hand with Halifax's Compliance Department to ensure strong creative without asterisks.
Results
Halifax PFAs made more product sales using the new materials to support their communication process – and overall literature costs were significantly reduced.
