News

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Direct Marketing Agency of the Year 2009

24/11/2009

At the Marketing Industry Network Awards ceremony in Manchester last Thursday, The Black Hole was awarded the prize for Best DM / Sales Promotion agency of the year 2009.

Back on the awards trail

12/11/2009

You can’t rest on your laurels in this game. So hot on the heels of our triple success at this year’s Chip Shop Awards, we’re at it again. This time it’s the Marketing Industry Network Awards 2009, and we’re up in two big categories.

Hat Trick of Awards for The Black Hole

16/06/2009

Integrated response agency The Black Hole walked away from this year’s ‘Chip Shop Awards’ with the prestigious Chairman’s Award, a winner’s ‘Chip’ and a runner up ‘Vinegar’ in a triumphant night held at London night-club Fabric on Wednesday 10th June 09.

Top 5 tips to make testing more profitable

27/05/2009

When does testing go wrong? The answer is simple – when it’s not planned properly. If you try to test too much, too quickly or without focus, it’s doomed to fail.

Award nominations

08/05/2009

The Black Hole is delighted to have received two nominations in this year’s Chip Shop Awards, the results of which will be announced on 10th June, 2009.

Industry View – B2B marketing in 2009

12/03/2009

We asked Mark Gibson, Head of Marketing at ING Car Lease UK Ltd for his take on the impact of the 2009 economy on customer acquisition and retention.

Top 5 tips for getting more out of your budget

20/02/2009

With the latest Bellwether report highlighting that 49% of senior marketers have been forced to cut their budgets, a productive relationship and strong chemistry between your business and your marketing agency is more important now than ever.

2009 needn’t be hell for business…

18/02/2009

With the recession making desperate headlines, everyone seems to be asking “what should I do in 2009?” Well, when everyone around you is going on the defensive, if you’re, pro-active, plan to succeed and get your marketing right you can come through ahead of the game.

Creating a Black Hole

02/02/2009

Copywriter Ian Feber and designer Paul Senior founded The Black Hole in February 1991, in the grip of recession. We asked them about their experiences starting and growing a business during tough economic times.