News
RIAS Insurance chooses The Black Hole for DRTV
26/05/2011
Over 50s insurance provider RIAS has, this month, launched its latest direct response TV campaign.
Resurgence – the return of old marketing favourites
20/05/2011
Watch a typical ad break at the moment and it feels like a trip back in time. The Honey Monster, the Milky Bar Kid and the Tetley Tea Folk are all gracing our screens again after years away. Cinema is pulling the same trick, with a movie of the A-Team, a new version of Karate Kid and a sequel to that most 80’s of movies, Tron.
Amplifon appoint The Black Hole
05/05/2011
Amplifon, world leading hearing aid retailer, needed an agency to help increase response to its acquisition and CRM activity. In a four-way pitch, they were impressed with The Black Hole’s thinking on the customer mindset and how to deliver targeted messages at the right time to different types of customer.
The first batch of new DM, supported by branch collateral and press ads, went out in January. Results to follow…
Driving sales for Driver Hire
05/05/2011
Driver Hire, the UK and Ireland’s largest specialist transport and logistics recruitment company, has asked The Black Hole to help them increase their number of national accounts.
The Black Hole secures another international client
05/05/2011
Avira, a German security software provider with 100 million users worldwide, wanted to drive more value by getting more people to upgrade to the paid product.
What’s irking the insurance industry?
03/05/2011
The country is awash with insurance marketing, whether on your TV, computer, phone or doormat. But what’s driving the decisions of the insurance companies vying for your attention?
How useful are banner ads?
04/04/2011
Recent YouGov research revealed the public’s low opinion of online banner ads - 74% said they found them boring.
The politics of marketing
04/04/2011
Basic marketing principles have found their way into the coalition government’s decision-making processes.
The letter is back
04/04/2011
It’s undeniable that digital media has had a huge impact on marketing, overtaking most other channels. Volumes and share of marketing spend for direct mail are down, as brands favour online options, from email to paid search. But.…
Top 10 clues your PPC isn’t working
04/04/2011
Online marketing investments are still growing and Paid Search is eating up more and more of your budget in many cases.
Latest articles RSS Feed
- RIAS Insurance chooses The Black Hole for DRTV26/05/2011
- Resurgence – the return of old marketing favourites20/05/2011
- Amplifon appoint The Black Hole05/05/2011
- Driving sales for Driver Hire05/05/2011
- The Black Hole secures another international client05/05/2011
- What’s irking the insurance industry?03/05/2011
- How useful are banner ads?04/04/2011
- The politics of marketing04/04/2011
- The letter is back04/04/2011
- Top 10 clues your PPC isn’t working04/04/2011
