Amplifon appoint The Black Hole
Amplifon, world leading hearing aid retailer, needed an agency to help increase response to its acquisition and CRM activity. In a four-way pitch, they were impressed with The Black Hole’s thinking on the customer mindset and how to deliver targeted messages at the right time to different types of customer.
The first batch of new DM, supported by branch collateral and press ads, went out in January. Results to follow…
This article is from The Black Hole’s news magazine ‘Rapport’.
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