Top 10 clues your PPC isn’t working

Online marketing investments are still growing and Paid Search is eating up more and more of your budget in many cases. It’s not a bandwagon to be jumped on lightly; as more brands turn to it, keyword bidding and competition increase and, if not carefully managed, your cost per click could outstrip your allowable cost per acquisition.

PPC is not a dark art, but it takes a lot of management to be done effectively and profitably. So if you’re not sure that your PPC agency is really delivering the goods, here’s a checklist of signs you could be getting a better service and therefore better ROI.

1. There’s no constant ad testing.
2. Your PPC conversion rate is worse than your site conversion rate.
3. There’s no true insight into your customers being used.
4. Your agency can’t make Google Content Network deliver.
5. When traffic falls off, your agency doesn’t notice or take action for two days.
6. Your brand and non-brand terms aren’t reported separately.
7. You don’t have access to your PPC accounts.
8. Your agency hasn’t given you a clear plan of the work they do.
9. You’re only advertising on Google.
10. You don’t see a consistent improvement in performance.

Book your FREE Forensic Audit now.

If you recognise any of these, maybe it’s time to take up our offer of a free Forensic PPC Audit. We’ll go over everything with a fine-toothed comb and give you a detailed report showing exactly where you’re losing sales, with an estimate of the difference our Forensic PPC service can make for your business.

Contact

Peter Moore
Business Development Manager
0113 2108028
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