The Black Hole - News

Good News for Ex-Involve Agency Clients

2012-04-23T11:21:08+00:00

Some of the team who lost their jobs when Involve Agency closed its doors, have joined forces with The Black Hole. We’ve pledged to make sure it’s “business as usual” for every client left in the lurch by the liquidation of the Involve Marketing Partnership company. For more information, call or email David Pemberton: 0113 210 8027 or david.pemberton@theblackhole.co.uk

Black Hole to Invade Europe - Again

2012-02-01T12:30:13+00:00

Building on our international experience for clients like Payback (Germany’s equivalent to the Nectar Loyalty Card scheme), Be2 (online matchmaking) and Avira (anti-virus software), The Black Hole has been tasked with a top secret project to relaunch an e-commerce website for a major online retailer - in Spanish!

As they say in Spain “Ver el espacio”...

RIAS Insurance chooses The Black Hole for DRTV

2011-05-26T16:02:11+00:00

Over 50s insurance provider RIAS has, this month, launched its latest direct response TV campaign.

Resurgence – the return of old marketing favourites

2011-05-20T14:54:15+00:00

Watch a typical ad break at the moment and it feels like a trip back in time. The Honey Monster, the Milky Bar Kid and the Tetley Tea Folk are all gracing our screens again after years away. Cinema is pulling the same trick, with a movie of the A-Team, a new version of Karate Kid and a sequel to that most 80’s of movies, Tron.

Amplifon appoint The Black Hole

2011-05-05T14:33:06+00:00

Amplifon, world leading hearing aid retailer, needed an agency to help increase response to its acquisition and CRM activity. In a four-way pitch, they were impressed with The Black Hole’s thinking on the customer mindset and how to deliver targeted messages at the right time to different types of customer.

The first batch of new DM, supported by branch collateral and press ads, went out in January. Results to follow…

Driving sales for Driver Hire

2011-05-05T14:33:01+00:00

Driver Hire, the UK and Ireland’s largest specialist transport and logistics recruitment company, has asked The Black Hole to help them increase their number of national accounts.

The Black Hole secures another international client

2011-05-05T14:31:56+00:00

Avira, a German security software provider with 100 million users worldwide, wanted to drive more value by getting more people to upgrade to the paid product.

What’s irking the insurance industry?

2011-05-03T17:24:52+00:00

The country is awash with insurance marketing, whether on your TV, computer, phone or doormat. But what’s driving the decisions of the insurance companies vying for your attention?

How useful are banner ads?

2011-04-04T22:30:46+00:00

Recent YouGov research revealed the public’s low opinion of online banner ads - 74% said they found them boring.

The politics of marketing

2011-04-04T22:29:40+00:00

Basic marketing principles have found their way into the coalition government’s decision-making processes.