Karl Stones

Executive Creative Director

Black Holer since: 2000

A highly accomplished copywriter by trade, Karl offers you the benefit of a wealth of financial services, leisure and medical experience. Balancing the desire to create award-winning work with getting results, Karl is a Creative Director who’s commercially grounded enough to know that your ROI is paramount. Having created brand propositions for the likes of Bupa, Virgin Cars, Argos, Homebase, The Otto Group and TUI, Karl is also more than equipped to ensure your brand is on course for success.

• Responsible for driving a consistently high level of creative output from the studio (2009 Recommended Agency Register gave The Black Hole’s creative an aggregate score of 82%)
• Takes a hands-on approach to creative execution and direction so he’s actively involved in growing your business
• Karl never takes his eye off identifying the strongest insights and using them to create your most compelling propositions, whilst ensuring that the creative work you put your name to is not only on brief, but fit to achieve measurably better results for you time-and-time again.