Lynne Cook

Head of Strategy and Planning

Black Holer since: 2000

With over 12 years’ response marketing experience across financial services, home shopping, travel and the over 50’s market, Lynne can offer you a great breadth of multi-sector knowledge. It’s a powerful tool when you’re looking for that one piece of insight or the right strategy that gets you ahead of the competition. Couple that with the desire to understand your customer from every angle – and you’re working with someone who looks beyond the averages to uncover all your opportunities to drive more value.

• Client-side experience at Barclay’s Mortgages
• Account Directed major brands including Yorkshire Bank, Clydesdale Bank, Argos, Matalan and Norwich Union
• Managed and driven product launches from proposition development through to planning and CRM programmes
• Launch Argos’ highly successful store card, its loans business and MasterCard product in extremely competitive markets
• Lynne works with you not only to add value to the creative strategy but also to ensure you have the strongest and most compelling propositions.