Paul Senior

Commercial Director

Founding partner

Paul met Ian at what is now Intermarketing where they quickly developed as a team sharing one common belief – combining strong copy with thought-provoking design to drive bigger sales. From there they became the first concepting team at JDA before setting up The Black Hole. The real thrill for Paul is seeing a well crafted piece of work from the studio that gets results. Paul has worked on most sectors including financial services and mail order.

• Founder partner of the agency, Paul has over 25 years experience in direct marketing.
• Paul has creatively directed brands including American Express, Bradford & Bingley and Grattan.
• Responsible for the studio, working closely and supporting the Creative Directors to ensure that efficiency and creativity go hand in hand.
• Working at board level to develop products and services and future direction of the agency
• Day-to-day work planning to ensure that the efficiency and cost-effectiveness of your work is maintained.