Hone, improve and refine

Emails are a relatively cheap and easy way to talk to your customers. But don’t fall into the trap of using it as a one-size-fits-all campaign, or an alternative to costly DM. You’re likely to damage your brand and get a very low response. What’s more, if you’re directing people to areas of your site they’re not interested in… your subject lines are being left unopened… and your email marketing isn’t working as part of the bigger picture, we need to talk.

You see good email marketing starts with good planning – and The Black Hole can help you apply the right strategy to convert those non-converters, increase frequency and weight of purchase and prevent attrition. Even if you already have a strategy in place, we’ll help you make it work harder with more sophisticated delivery, for example, a data-driven communication that creates unique content for each recipient. By using your data in the most effective way – planning the contact strategy, identifying key segments and spotting retention opportunities – you’ll encourage loyalty and drive customer lifetime value.

And the beauty of email marketing is you can measure and track activity every step of the way. So if you want to tweak the messaging, add a button or change the colour to lift response – let’s test it and make it as effective as possible.