Free thinkers welcome

All good ideas grow from of robust planning. Here you’ll find more than your fair share of strategic thinkers, more than willing to get under the skin of your customers, market, competition and brand. So whether you need marketing planning (acquisition, retention, customer journey strategy & product launch) brand planning (proposition development & brand architecture) or data planning (targeting strategies & propensity modelling) you’ll find a number of strategies that work on and offline. Contact us to find out more about how we can help you deliver and exceed.

Research

If you’re testing a new service, proposition or product concept, we can help you put your brand in front of your hottest prospects or most loyal customers and get them to tell you what they really think. From quick and cost-effective desk-research, online surveys and questionnaires to specifically commissioned or effective guerilla research, there are a number of ways you can do this. We’ll make sure you’re fully equipped to know exactly where you stand in the market – and where you can go.

Data

To gain the utmost value from your data you need to glean more from what your customers are (and more importantly) aren’t doing. Our data analysis team can help you build a segmentation strategy that reaps more rewards and reduces your cost per sale. From customer profiling to results analysis, propensity modeling to behavioural understanding, we’ll look at increasing your response and make far more effective use of your budget. You could soon be connecting with more profitable customers with more relevant messaging.

Proposition and ideas development

Armed with highly relevant research and a deeper understanding of your data, you then have the tools and key insights with which to create your most powerful proposition. Or it may be that you’ve done the proposition work and are looking for new ideas to create more impact in the market. Either way, The Black Hole can help you with Brainsailing™ sessions or Proposition Workshops that give you tangible outputs, new ways to engage your audience and a robust platform to create campaigns and strategies that your audience will find irresistible.