Turn PR into PRofit

It’s one thing to create noise and encourage great PR by Facebooking or Tweeting – but it’s another to convert this exposure into sales and profit. The question isn’t what you do with social media it’s why you want to use it.

So don’t be tempted to try social media just because everyone else is – that’s sure to fail. And don’t be fooled by the hype as neither Twitter nor Facebook is a marketing panacea. They’re just tools.

If you’re planning to use them, talk to The Black Hole about helping you build a careful, considered social media plan, with real objectives and an idea of how you’re going to measure the results, upfront. All of which is easy if you know why you’re doing it.

Despite what you may have heard, Social media success is measurable in various ways; direct lead generation, customer retention or increases in the number or length of website visits. Think of it as good word of mouth, just make sure you’ve got something interesting to say… and know how to measure it.